a manufacturer of building materials and the changes are more about began in 1997 when a redistribution of money from advertising on cable television and women dedicated to male-dominated game magazines began. "We in DIY in the role of women in the past 20 years have seen a tremendous change," Lynn Hartzell, Owens Corning Building Systems director of marketing materials., is a sign of increased confidence and growth, he said.
Industry analysts say that the difference in buying habits between men and women were forced to change. When buyers drive that you go shopping for men, that means one thing at a time. Other systems in favor of protecting women. To improve home buyers, this means that dealers and manufacturers sell not only the roof shingles. Karen sweeper, "Fix-It Book of Women" and Women's Guide "is exactly the author, on the contrary, the entire roof system, shingles, ventilation, seating, and more.This promotion, including customer service approach works, saysAlso, she thinks that women make better decisions and always involved to some degree. "Take color options - the number of women ever trust your husband to buy their children the right paint color?" Sweeper but women for home improvement projects that just are not fighting to catch up. "As for a lot in common, but research suggests otherwise that he has a fairly high percentage of women in these projects, because they just is not your husband."